Julie Su (Yu-Chun)

 

I’m a graphic designer and illustrator. 
Graduated from Parsons school of design Class of 2025 Communication Design (BFA). 


Contact Me: 
Email
BlueSky
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To Tell the Tales of Griffins: 
Memoir with Saab Cars
To explore and preserve my personal connection to a brand that no longer exists, I created To Tell the Tales of Griffins: Memoir with Saab Cars—a book that reimagines memories through an alternative storytelling method. By portraying vehicles and objects as humanoid characters, I craft a fictional yet emotionally resonant universe where real-life events are woven into an imaginative world. Each character’s design reflects personal experiences, transforming memories into unique visual and narrative forms.


[2024~2025]


How about some
Pigeons in NYC
Inspired by the pigeon population in NYC, the book discusses the pros and cons of pigeon influence that makes New York's unique while exploring the relationship between the human community and the pigeons that have formed. [2023]


Nautical Miles
Inspired by the stencil type paint on sailing boats, I combine the stencil type with my own handwriting to form this unique type. By separating each stroke of the writing, the font still keeps a handwritten style while the extra cut of each letter strengthens the structure of the glyph, making it possibly easier to cut on physical materials.  [2024]


Fish Eddy Campaign concept


An attempt to create a unique advertisement campaign of a local brand in NYC, Fish Eddy’s plates and tableware inspired my ideas through introducing a unique design to the table. The main visual is re-created on multiple media: website, prints, motion graphics, and short animations are made to cover most exposure of possible customers [2025]

Shiretoko: 
UNESCO site book

A visual of introducing one UNESCO site is made to bring awareness of both the cultural and natural blessings that humans are gifted to pass down to our future generation. Shiretoko is one of them and is famous for preserving natural diversity and sheltering wilderness from civilization. Print and landing page website visual is made to help the audience understand the beauty and importance of the UNESCO site in an easier way. [2024]